With the continuous promotion of e-books and the rapid development of mobile devices, the future of paper media is quite worrying. Some people even say that if paper media is not transformed, it will be dead. This is too absolute, but it cannot be said that it is indeed a reflection. There is such a development situation. Now, under the influence of digital signage, the advertising collection of paper media will drop sharply. Maybe it's not necessarily true in the end.
Digital signage is a brand-new media concept. It refers to a multimedia professional that publishes business, financial and entertainment information through large-screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places. Audiovisual system. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, some people put it alongside paper media, radio, television, and the Internet, calling it the "fifth media."
For most people, touch display is an indispensable part of daily life, because it is embedded in the most popular mobile terminal devices-smart phones and tablet computers. Although touch screens are everywhere, it is certain that not everyone has the opportunity to interact with the big screen. However, with the rapid popularity of interactive digital signage, this threshold is rapidly lowering.
Compared with traditional digital signage products, interactive digital signage is more proactive in information push. Due to the integration of multi-touch technology, image recognition, augmented reality, human-computer interaction process tracking, gesture remote control and other interactive technologies, the form of expression It will be more interesting, so as to attract the audience to actively participate, conduct one-to-one interactive communication, and effectively improve the accuracy of information push.
For example, in the movie and television promotion in the theater, with the help of interactive digital signage, the corresponding advertising information can be integrated into the interesting game, which is entertaining and entertaining, so that the audience can receive the information in the game experience, and the impression will be more profound. At the same time, the information content edited in this way is also more personalized, making the cinema's propaganda methods creative and enhancing the overall image of the cinema.
In today's society, information is explosively developed, and people have limited energy. In order to ensure efficiency, people will automatically block information that they do not need or have a weak sense of existence. With the help of digital signage to push advertisements, although the accuracy has been improved to a certain extent, it is still unavoidable to browse through fancy. For advertisers, if they want to make their push content stand out from the overwhelming information, stunning visual effects are indispensable. This is the prerequisite for catching attention, and it is necessary for people to have a deeper understanding of the details of the push , Interactive experience is naturally the first choice. This will be particularly prominent in the retail industry that is in urgent need of development.
When it comes to interactive digital signage, we have to mention those touch manufacturers that are enthusiastic about the digital signage industry. After large-screen display manufacturers, they have become another market force that cannot be ignored. For now, although most touch manufacturers appear in the role of touch technology providers in the digital signage industry, they mainly participate in the entire industry chain in the form of cooperation with screen manufacturers, and do not directly share the industry pie. , But its catalytic effect on the reshuffle of the industry still cannot be ignored.
For the needs of their own development, touch manufacturers will give priority to strong manufacturers, so-called strong cooperation, and those who are already weaker will undoubtedly lose the opportunity to develop the mainstream market in the future, and they will gradually be marginalized. Eventually eliminated by the market.
Some industry experts believe that at this stage, although touch manufacturers are not the main competitors in the digital signage market, their heavy investment will accelerate the popularization and application of interactive digital signage, thereby promoting the acceleration of the entire industry. Moreover, with the expansion of the interactive market, the position of touch manufacturers may be further improved, and it is not impossible to directly participate in the competition.
