Permítanme presentarlo en detalle:
1. Looking at the current advertising situation: more and more newspaper advertising covers, many TV channels, new media emerge in an endless stream, the cost of advertising is too high, but the effect of advertising is getting worse and worse! Traditional advertising has high operating costs and cannot effectively deliver information to target audiences.
2. What are the reasons for the high advertising costs? With the increasingly fierce competition in the advertising market, marketing strategies have undergone great changes. In order to increase market share, differentiate products, and subdivide the market, if companies do not subdivide consumer groups, advertising will be completely invalid, and consumers' life trajectories have changed in contact with the media. It is difficult for traditional media to hit target customers. What we need is accurate advertising.
(Recommended building advertising machine: split-screen wall-mounted ultra-thin elevator advertising machine, elevator building advertising machine)
3. How to ensure that the advertising information is seen by your target customers? From the perspective of consumers' life trajectory, the consumer groups in some commercial buildings and high-end residential buildings are locked in the white-collar class. This group has considerable spending power and is also the backbone of society, with a younger age who has a strong desire to consume. In this way, putting some high-end products in these high-end residential areas will solve the shortcomings of traditional advertising. This is just an example, and it does not represent all the requirements and characteristics of advertising. Modern people spend less and less time watching TV, especially the post-80s and post-90s generations have grown into mainstream consumer groups in cities. In other words, the main life trajectory of the target communication partner has changed. However, apartment buildings and office buildings are like two ends of this track. The advertisement of a building elevator will become the last indoor advertisement a person sees every day, and the first indoor advertisement he sees when he goes out the next day. The end of the communication magically coincides with the starting point and is firmly occupied.
