News from November 25, Beijing time, a brief analysis of the development of large-size interactive tablet capacitive touch technology and industry chain issues. The latest "Quarterly Report on Interactive Flat Panel Market Analysis in Mainland China" released by RUNTO presents several key data: In the first three quarters of 2021, the overall shipments of the LCD interactive flat panel (excluding projection whiteboards) market in Mainland China exceeded 154 10,000 units, an increase of 41.2 percent year-on-year. Among them, the penetration rate of capacitive touch technology is close to 20 percent , compared with 8.7 percent in 2018, which has more than doubled in three years.
Estructura de tecnología táctil de panel interactivo LCD de China continental 2018-2021
Fuente de datos: RUNTO, unidad: porcentaje
La experiencia del usuario obliga al desarrollo rápido y diversificado de la tecnología táctil capacitiva
The development of capacitive touch technology is the result of many factors intertwined. The deepest reason is that although interactive tablets belong to the category of commercial products, in the Internet age, the promotion of all products is transforming from functional introduction to experiential recommendation, and product marketing has changed from a manufacturer's perspective to a user's perspective. This requires enterprise products to accelerate innovation and continue to achieve benign iterations. As far as interactive tablets are concerned, the convenience, sensitivity, and accuracy of human-machine touch interaction are the biggest concerns in the product experience process, as well as the most concentrated technical points of various materials and process innovations. With the gradual maturity of technology, capacitive touch satisfies the experience needs.
Particularmente afectados por la popularidad de los teléfonos inteligentes, los fabricantes y los usuarios finales prestan más atención a los productos de pantalla táctil capacitiva-grande. RUNTO ha clasificado las soluciones de tecnología de capacitores convencionales actuales basadas en el mercado actual.
La tecnología táctil capacitiva todavía tiene problemas que afectan la determinación de la cadena industrial para popularizar
Aunque la tecnología táctil capacitiva ha logrado una rápida penetración en tabletas interactivas de gran-tamaño, aún existen muchos puntos débiles y problemas que, en cierta medida, restringen el rápido desarrollo de la cadena de la industria táctil capacitiva.
Además de In-cell, la tecnología táctil capacitiva actual tiene diafragmas táctiles separados ampliamente utilizados. Debe pasar por muchos procesos, como el procesamiento del sustrato, el procesamiento posterior al -proceso, etc., primero debe transportarse a la fábrica de módulos aguas abajo para el laminado y luego transportarse a la fábrica de máquinas completa para la prueba de ensamblaje y la aceptación final. El tiempo de entrega del producto es demasiado largo, lo que da como resultado un aumento de las variables de procesamiento, una tasa directa-del producto impredecible y pérdidas de transporte causadas por la dispersión de las empresas upstream y downstream, lo que en última instancia da como resultado rendimientos del producto inferiores a los esperados, mayor ineficacia costos, y capacidades generales de entrega insuficientes.
For brand manufacturers, the lack of product straight-through rate and yield increases the risk of material preparation and the delivery risk of end users. Under the condition of holding the bargaining power, it will certainly pass on uncontrollable risks, causing the profits of upstream companies to peel off. The large investment of enterprises in each link, but the small gains, will naturally weaken the determination of the entire industry chain to promote the popularization of large-screen capacitive touch. Under such circumstances, due to the cost advantages of infrared technology, the "bilateral" and "four-sided" solutions quickly penetrated into the educational LCD blackboard, which was originally the largest and most core application of capacitive touch technology, and the proportion reached in the third quarter. 16.6 percent .
On the whole, the experience of using smartphones has driven people's demand for interaction with display products, and touch control has become a rigid demand for interaction. Ms. Wang Yuhong, COO of RUNTO, believes that while companies continue to develop touch materials and technologies with superior performance, they need to continuously optimize and integrate the entire industry chain to further accelerate the popularization of large-size interactive tablet capacitive touch technology.
