The concept term of the vertical advertising machine has literally described his shape. The so-called vertical is the form of standing on the ground. The industry understands it as a floor-standing advertising machine. The vertical advertising machine will become the application of digital media. Leader".
Máquina de publicidad vertical
Flexible, safe, stable, and highly compatible with retail application needs
Nacida del concepto de marketing digital tradicional, la máquina de publicidad vertical tiene una gran adaptabilidad a la complejidad del entorno de aplicación en lugares públicos. Por ejemplo, la mayoría de las máquinas publicitarias LCD verticales utilizan una fuerte aleación de aluminio y vidrio reforzado como carcasa, y el diseño integrado es eficaz. A prueba de-polvo, anti-arañazos-provocados por el hombre, etc., para garantizar la aplicación segura y estable del producto en un entorno densamente poblado.
At the same time, in the retail industry, due to the scattered user groups and the wide range of applications, the market's personalized application characteristics are very prominent, and the flexibility of the vertical advertising machine maintains a high degree of compliance with this application demand. An important reason for being favored by retail users.
Compared with the fixed position of wall-mounted products, most of the vertical advertising machines can be dragged and removed, and the installation is more random and flexible, which can better meet the personalized application needs of users in the retail industry. Moreover, based on the premise of flexibility, in the rapidly rising tide of interaction, the vertical advertising machine has successfully shaped a fairly "down-to-earth" interaction, greatly improving the cost-effectiveness of use.
In practical applications, the vertical advertising player is not only flexible in placement position, but also adjustable in height, allowing industry users to adjust in time according to application needs, maximizing convenience for customer operations, "at your fingertips", thus inspiring application enthusiasm. For example, in shopping mall applications, vertical advertising machines can be better integrated into interactive links, including independent product inquiries and promotional information acquisition, and even more targeted coupon printing.
Innovation of domestic advertising player companies, combined with industry applications is a breakthrough
Due to the late start, there is still a clear gap between the domestic digital signage advertising machine industry and the domestic market, and the vertical advertising machine market is naturally no exception. After years of development, the core technology of the vertical advertising machine has become mature. However, with the continuous improvement of market demand, more detailed technological innovation is required, and the current innovation capabilities of domestic enterprises are still very limited, especially in For the advanced design of the high-end application market, in order to stand out in the fierce market competition, there must be outstanding technical highlights. In this case, many domestic advertising player companies have focused their innovation on shell manufacturing. .
Due to the similarities in core technologies, the homogeneity of domestic advertising machine products has become increasingly prominent. Moreover, although the number of domestic manufacturers has increased, due to the lack of representative products, there has never been the emergence of giant companies.
Summary: The development of the vertical advertising machine market has "entered the fast lane". For advertising player manufacturers, whoever can take the lead in breaking the traditional development thinking in the future will be able to gain more dominance in the rapidly expanding market.
